Oflife
Oflife
Oflife
Oflife
Oflife is a start-up with the vision of becoming the first truly inclusive global brand celebrating unity in diversity. The idea is to create a loungewear fashion line for the US targeting both mass market and limb different people between 15 and 25 years old.
Oflife challenges the non-inclusive trends of a fashion industry too often shaping its own stereotypes of aesthetics and beauty. By reframing the way we think about diversity, equity and inclusion we can design adaptive products that are truly inclusive of all human beings.
In 2022 Designit helped Oflife defining its business roadmap, strategic brand foundation and visual identity.
Oflife is a start-up with the vision of becoming the first truly inclusive global brand celebrating unity in diversity. The idea is to create a loungewear fashion line for the US targeting both mass market and limb different people between 15 and 25 years old.
Oflife challenges the non-inclusive trends of a fashion industry too often shaping its own stereotypes of aesthetics and beauty. By reframing the way we think about diversity, equity and inclusion we can design adaptive products that are truly inclusive of all human beings.
In 2022 Designit helped Oflife defining its business roadmap, strategic brand foundation and visual identity.
Oflife is a start-up with the vision of becoming the first truly inclusive global brand celebrating unity in diversity. The idea is to create a loungewear fashion line for the US targeting both mass market and limb different people between 15 and 25 years old.
Oflife challenges the non-inclusive trends of a fashion industry too often shaping its own stereotypes of aesthetics and beauty. By reframing the way we think about diversity, equity and inclusion we can design adaptive products that are truly inclusive of all human beings.
In 2022 Designit helped Oflife defining its business roadmap, strategic brand foundation and visual identity.
Oflife is a start-up with the vision of becoming the first truly inclusive global brand celebrating unity in diversity. The idea is to create a loungewear fashion line for the US targeting both mass market and limb different people between 15 and 25 years old.
Oflife challenges the non-inclusive trends of a fashion industry too often shaping its own stereotypes of aesthetics and beauty. By reframing the way we think about diversity, equity and inclusion we can design adaptive products that are truly inclusive of all human beings.
In 2022 Designit helped Oflife defining its business roadmap, strategic brand foundation and visual identity.
Oflife is a start-up with the vision of becoming the first truly inclusive global brand celebrating unity in diversity. The idea is to create a loungewear fashion line for the US targeting both mass market and limb different people between 15 and 25 years old.
Oflife challenges the non-inclusive trends of a fashion industry too often shaping its own stereotypes of aesthetics and beauty. By reframing the way we think about diversity, equity and inclusion we can design adaptive products that are truly inclusive of all human beings.
In 2022 Designit helped Oflife defining its business roadmap, strategic brand foundation and visual identity.
Role: Brand Designer
Role: Brand Designer
Role: Brand Designer
Role: Brand Designer
Done at Designit Oslo
Role: Brand Designer
Done at Designit Oslo
Done at Designit Oslo
Done at Designit Oslo
Done at Designit Oslo
Mari Eline — Graphic Design
Mari Eline — Graphic Design
Based in Oslo, Norway
Based in Oslo, Norway
Based in Oslo, Norway
Based in Oslo, Norway
Based in Oslo, Norway